Some innovators such as Akio Morita, founder of Sony, talked about satisfying appetites that people didn’t even know they had.
In the article, The Risk of Innovation: Will Anyone Embrace It?, G. Pascal Zachary examines the problem innovators face in getting people to adopt their innovation. He goes on to say that killer apps are sought-after innovations because people get addicted to them and make behavioral changes that might otherwise be unthinkable. “Those who benefit from a technology adapt to its constraints and become dependent on it,” says John Staudenmaier, editor of the journal Technology and Culture and a historian of technology at the University of Detroit Mercy.
Finding that sweet spot between providing enough innovation and lowering the threshold of constraints enough to increase speed to market will be the innovator's ongoing challenge.
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