This is not the first time that I have discussed the idea of creativity or the importance of both right-brain and left-brain thinking in solving business problems.

It is exciting and validating to read articles likeLet Computers Compute. It’s the Age of the Right Brain.

The article talks about enabling others to see from an artist’s perspective, to view circumstances differently and draw on frames of reference not typically used in business. Companies like IDEO have proven numerous times the value that artists can bring to the table.

Are you calling on artists or allowing your team to be artistic? If not, when are you going to start?